NEWSROOM SWITCHER AUTOMATION NOW AVAILABLE THROUGH SUNDANCE DIGITAL AND FOR-A COLLABORATION

Apr 7th, 2004

Dallas, TX, April 7, 2004 - Sundance Digital, Inc., in partnership with FOR-A Corp. of America, has consolidated switcher operations into rundown-driven newsroom automation as part of Sundance Digital's NewsLink' v2.0 the Company's second-generation rundown-centric solution to provide greater economy and options for streamlining on-air news operations.

Sundance Digital - a leading provider of cost-effective, high-performance broadcast automation software solutions for the newsroom and master control, and FOR-A a leading manufacturer of audio and video systems for the broadcast and professional video industries, have extended control of NewsLink v2.0 to wrap the HVS-3000 Hanabi Digital Production Switcher and other production devices including camera robotics along with traditional digital media sources into the rundown-driven MOS workstream."The importance of driving switcher setups on a per-story basis from the rundown cannot be overstated," said Fred Schultz, VP News Automation for Sundance Digital, Inc."The FOR-A Hanabi digital switcher fully supports NewsLink's MOS packaging of switcher commands, enabling them to travel with the stories in the rundown as well as being available for immediate revision when necessary."

"FOR-A is pleased that our line of industry-leading Hanabi production switchers are now fully integrated into digital newsrooms," said, Gary Attanasio, National Sales Manager for FOR-A's line of virtual studio and real-time graphics solutions and Southeastern Regional Manager for its overall product line."NewsLink initially gained industry leadership by consolidating the management of new and legacy media devices, and has now extended that control to production switchers.FOR-A's Hanabi series will substantially ease the on-air workload, which will lead to economies from staffing."

NewsLink, V2.0, making its official debut at NAB 2004 in Las Vegas, NV, dramatically broadens the capabilities of the original version that supplies the necessary integration and operations layer for broadcasters to complete their digital newsroom build out. NewsLink ties newsroom computers with broadcast server/editors and supplies all additional functionality necessary for complete digital news workflow.NewsLink V2.0 adds management of cameras, audio consoles, and video switchers to its existing line-up of server, editor, and graphic system controls to facilitate automating the live newscast. A Manual Rundown Manager is now available for facilities without a MOS-complaint newsroom computer system, or to serve as a "life boat" in the event of an NRCS crash. In addition, the Director's On-Air user interface has been upgraded with operator-feedback based enhancements.

FOR-A (LVCC Booth #C5628) is a major manufacturer and distributor of audio and video systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at www.for-a.com.

Sundance Digital, Inc., celebrates its tenth NAB anniversary this year in Booth SU7470. Located in the metropolitan Dallas, Texas area, the Company is an award-winning provider of high-performance television automation solutions. Sundance Digital has a strong commitment to technology, deep roots in all aspects of television, and is highly customer focused. Technical support is available "live" on a 24x7 basis from a team of highly skilled, broadcast-trained engineers. Additional information about Sundance products is available at www.SundanceDigital.com.